Sunday, February 24, 2008

Blog #3: Web Ads May Have Aided Obama’s Successful January Fundraising

On February 21, 2008, clickz campaign ’08: Online Presidential Campaign Coverage said that web advertising played a major role in Barack Obama’s online-powered fundraising activities in January. The Obama campaign ran more than seventy million campaign ads online last month, while there were ten million run in December.

Thus far in 2008, John McCain has run only nineteen million online ads. The ads that McCain ran were video-enabled and much more expensive than a standard animated ad. Mitt Romney, on the other hand, ran about one million video-enabled ads. Both McCain and Romney have utilized the video ads because their intentions are to persuade voters, rather than drive traffic to their sites for donations or list-building purposes.

Yahoo had the most ad impressions in the month of January. Much of Yahoo’s campaign ads were on local newspaper or TV sites. Obama’s ads were mainly on Yahoo, MSNBC, MSN, and also on to promote events in Jersey City.

Much of Obama’s internet advertising success is attributable to running ads on such popular sites. These sites are viewed by so many people that such exposure can be very significant for a political candidate. It will be very interesting to see the new results of online campaign advertising when they come out for the month of February.

Sunday, February 10, 2008

Presidential Site Traffic Spikes on Super Tuesday

Each of the presidential candidates had traffic spikes on their websites on Super Tuesday. Mike Huckabee, for example, saw a 142 percent increase in traffic on his website over the previous Tuesday. Hillary Clinton doubled her traffic, compared to a week earlier. The websites for Senators John McCain and Barack Obama rose 75 percent. Mitt Romney only had 59 percent more visitors on his website from one week to the next.

John Levy, an online campaign observer, said, “It was the biggest day of the year for the candidates, the first time the majority of the country was actually paying attention.” Levy also noted that some of the traffic increases could have occurred after the polls had closed and that people were looking for the results.

Hillary Clinton’s website had the highest proportions of youngest and oldest among the presidential candidates. 17 percent of Clinton’s visitors were age range of 18-24 and 31 percent were 55 and above. Clinton also drew a significant number of women to her campaign site, specifically 64 percent.

After each debate, web traffic usually increases, especially if a significant number of people do not watch the debates. At times I do not have time to watch the debates, so I visit the websites and read about what happened the night before. I feel the race for Democratic nomination is going to come down to the wire.

Monday, February 4, 2008

Blog #1

I am writing my blog on the class reading from the, The next big thing. Advertising on cell phones is quickly growing. According to Informa Telecoms & Media, at least $81 million was spent worldwide on mobile advertising this past year. The advertising is through the use of text messaging. The article stated, “The biggest point of mobile ads is what marketing types call ‘relevance’.”

Blyk, a mobile operator in Britain, is offering subscribers 217 free text messages and 43 free minutes of voice calls per month when they agree to receive six advertisements by text message on a daily basis. In order to get this service, customers must fill out a questionnaire about their hobbies and habits. Customers will then receive ads that are relevant or would be of interest to them.

The reason mobile advertising is done by text messaging is because only 16% of customers in America and Western Europe have access to the internet via their phone. Many people choose not to opt for internet service on their phones because the screens are too small.

My opinion regarding the mobile advertising through text messaging is that I am opposed to it. If I was a customer through Blyk I would not sign up for the 217 text messages and 43 free minutes of voice calls. I believe receiving six text messages of ads per day would inevitably be annoying after a short period of time. For those individuals who don’t have text messaging on their plan, I assume they would have to pay the ten cents to receive it.