On February 21, 2008, clickz campaign ’08: Online Presidential Campaign Coverage said that web advertising played a major role in Barack Obama’s online-powered fundraising activities in January. The Obama campaign ran more than seventy million campaign ads online last month, while there were ten million run in December.
Thus far in 2008, John McCain has run only nineteen million online ads. The ads that McCain ran were video-enabled and much more expensive than a standard animated ad. Mitt Romney, on the other hand, ran about one million video-enabled ads. Both McCain and Romney have utilized the video ads because their intentions are to persuade voters, rather than drive traffic to their sites for donations or list-building purposes.
Yahoo had the most ad impressions in the month of January. Much of Yahoo’s campaign ads were on local newspaper or TV sites. Obama’s ads were mainly on Yahoo, MSNBC, MSN, and also on NJ.com to promote events in Jersey City.
Much of Obama’s internet advertising success is attributable to running ads on such popular sites. These sites are viewed by so many people that such exposure can be very significant for a political candidate. It will be very interesting to see the new results of online campaign advertising when they come out for the month of February.