Sunday, February 10, 2008

Presidential Site Traffic Spikes on Super Tuesday

Each of the presidential candidates had traffic spikes on their websites on Super Tuesday. Mike Huckabee, for example, saw a 142 percent increase in traffic on his website over the previous Tuesday. Hillary Clinton doubled her traffic, compared to a week earlier. The websites for Senators John McCain and Barack Obama rose 75 percent. Mitt Romney only had 59 percent more visitors on his website from one week to the next.

John Levy, an online campaign observer, said, “It was the biggest day of the year for the candidates, the first time the majority of the country was actually paying attention.” Levy also noted that some of the traffic increases could have occurred after the polls had closed and that people were looking for the results.

Hillary Clinton’s website had the highest proportions of youngest and oldest among the presidential candidates. 17 percent of Clinton’s visitors were age range of 18-24 and 31 percent were 55 and above. Clinton also drew a significant number of women to her campaign site, specifically 64 percent.

After each debate, web traffic usually increases, especially if a significant number of people do not watch the debates. At times I do not have time to watch the debates, so I visit the websites and read about what happened the night before. I feel the race for Democratic nomination is going to come down to the wire.

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